PHOENIX, AZ. (July 14 , 2015) – Cushman & Wakefield of Arizona, Inc. negotiated a long-term sublease for DialAmerica Marketing, Inc. at Riverpoint, located at 3100 E. Broadway Rd.

The transaction is for a new DialAmerica call center in the Valley. DialAmerica, headquartered in Mahwah, N.J., will Riverpointoccupy 50,267 square feet of office space at Riverpoint Building No. 2. The company’s lease has taken effect. DialAmerica is one of the nation’s largest outbound and inbound contract call center companies. It has 21 call centers throughout the U.S.

“The central location, along with the existing buildout that included furniture, fixtures and equipment in place, was a perfect ‘plug-and-play’ opportunity in getting their operation up and running,” said Larry Downey, Vice Chairman | Tenant Advisory Group with Cushman & Wakefield of Arizona.

James Becker of Avison Young and C&W’s Downey represented DialAmerica in the transaction. The sublessor, the University of Phoenix, was represented by John Bonnell, Brett Abramson and Matt Hersh of JLL.

“It was a pleasure working with Avison Young and the entire Cushman & Wakefield team,” said Vito Porcelli, Property Manager for DialAmerica. “Subleases can be very tough when working with multiple parties, but they managed to complete this deal in record time. DialAmerica is in the process of hiring up to 150 agents between now and the end of the year and they will enjoy working in a state-of-the-art call center.”